Mar 11, 2020
SHOW NOTES
Ep 047 | Lights…Camera…Action! Why YOU need VIDEO to grow your biz with Patricia Kelikani
Emmy Award-winning filmmaker, Patricia Kelikani is teaching business owners the importance of having video for your business. Patricia is a showrunner for documentary series, creates custom videos for clients, and teaches entrepreneurs how to grow their businesses with video. She shares amazing and simple tricks to ensure you create great videos from your phone for your homepage, YouTube, and social media.
Lights…camera…action!
What we’re talking about
- Why You Need Video & Where You Need It
- How You Can Create Video From Your Phone
- Patricia’s Best Video Tips
Why You Need Video & Where You Need It
Having video on the homepage of your website allows prospective clients to see and hear you in your own voice. You should open with a greeting and tell your client how you can help them. Bonus points if your video gives your followers quick wins because it’s going to make them want to sign up for your newsletter and they’re more likely to become a client. You should work towards the goal of having a homepage video, video on YouTube, IGTV and in your IG Stories. YouTube will allow you to build authority and stand out from others.
How You Can Create Video From Your Phone
Patricia says that you don’t need fancy equipment or even a studio to create a compelling video. All you really need is your phone and a window with indirect lighting and a decluttered background. By being in a place where you normally work, you’re making your viewer feel like they are right there with you. If you want to up your video game a bit, purchase a ring light or box light kit, an external microphone and a tripod to stabilize your phone.
Patricia’s Best Video Tips
First and foremost, you should test and practice. Ensure that your homepage video is polished, but when it comes to IG stories, go ahead and show some behind the scenes of what you do. Your first videos should be evergreen content that you can utilize in various places since video has a lifespan of 4 years. Aim for weekly videos, but focus on your strategy first. Video content should be quality over quantity. Most importantly, make sure each of your videos has a call to action!
Are you creating video yet?
LINKS MENTIONED
Free training: How To Film Yourself Like A Pro on your phone
TIMESTAMPS
3:07-3:38 PK – Most of us on our websites…know, like and trust factor.
QUOTES
- You don’t need a ton of videos, you just need the right video. PK
- How-to videos that give quick wins make your visitors come back for more. PK
- A video without a CTA is like walking into a Hells Angels bar hoping to meet your soulmate. PK
- Your goal is to make it look like you’re talking to them in real life. PK
SOCIAL MEDIA TEXT
TCC Facebook post
- Emmy Award-winning filmmaker, Patricia Kelikani is teaching business owners not only the importance of video but how you can create your own just by using your phone. Find out her tips and tricks on how to create an evergreen video that will give you sales for years to come on Ep 47 of The Confidence Crown!
Day of
- #Emmy award winner Patricia Kelikani is sharing her #tips on how you can #create #video on your phone to help you #increase #sales in your #business on EP47 of The Confidence Crown.
- If you haven’t added #video to your #business, then #discover why you need it and how to #create it with Patricia Kelikani on EP47 of The Confidence Crown.
Next day reminder
- Did you hear how easy it is to add video to your business and why it’s a must-have? Head over to Itunes to listen!
Show Notes/Post Record INTRO:
THE CONFIDENCE CROWN PODCAST NOTES: www.theconfidencecrown.com